Strong in internal link equity to core product pages, weak/missing transactional‑focused content that drives commercial demand.
- Strongest signal: 12,391 internal links concentrate on high‑value hubs (Pricing, Enterprise, Features) each receiving 83 inlinks, cementing authority for commercial‑intent pages.
- Biggest gap: Only 1 % transactional intent despite a 28 % commercial share | no dedicated “Free trial”, “Book a demo”, or checkout‑type pages are highlighted in the hub list.
- Quickest win: Build a conversion‑oriented landing page (e.g., “Start Free Trial”) and funnel internal links from the existing hubs to it; add clear CTA and schema to capture the low‑volume transactional searches.
